Brainy Barbie

February 20, 2010 at 11:44 pm 1 comment

Barbie. Ken. Malibu Barbie. Beach Barbie. Cinderella Barbie. Horseback-riding Barbie.

My childhood typically involved my favourite Barbie, her group of friends, and romance, the kind all little girls dream of. I only recently realized what impact these popular childhood toys had on my perspective as a and on young women. I dressed my Barbie`s as fine ladies and young fashionistas. I hardly gave a thought to who and what they represented. They did not have an identifying career or trait other than their undeniable good looks for the 90`s stereotype beauty. Someone has apparently taken stock of the flaws in the message that`s being sent to young, impressionable girls.

In “Le Journal de Montreal“ last week, Mattel revealed their new series of dolls representing women in the field of reporting and technology (IT). I`m pleased to note this advancement in thinking on the part of major toy manufacturers. It`s a change quite like that of the original Coco Chanel who created the “Garconne“ look for women entering the workforce in the 1920`s. (The look was intended to give females the appearance of a stronger build – with padded shoulders and jackets – in an effort to encourage businesses to hire them.) In a more positive manner, these dolls do not relate themselves to the gender that once dominated the labour force, but rather – stand alone representing the growing female success not just presence in many industries once though to be the bastien of males.

What do you have to say?

Epiphany: a Gen INC Barbie line… perhaps too conceited?

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Entry filed under: Society in Transition.

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1 Comment Add your own

  • 1. Alexa  |  March 4, 2010 at 4:44 am

    Barbies were my favorite toys too. That’s all I played with. But the new ‘working’ barbies, in reporting and technology, that is such a smart idea, I love it. Who knows, one day soon women might rule the world, all thanks to Mattel, and of course Coco. 😀

    Reply

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